Salem Sports Events launches sister company, Salem Design-Build

By Brock Huffstutler

July 25, 2025

Salem Sports Events, Winston-Salem, N.C., a provider of custom interiors, signage and immersive environments for live sporting events and experiential brand activations, has launched a sister company, Salem Design-Build.

The company said Salem Design-Build was created “to meet the growing demand for permanent, specialty construction projects that require the same level of creativity, precision and craftsmanship that Salem Sports Events has delivered for decades across major sporting and entertainment events, professional sporting leagues and other premier events.” Salem added that the new company allows a differentiation between its temporary, event-based services and its footprint in the commercial design-build space.

“With Salem Design-Build, we are able to bring our passion for detail and unmatched creativity to a broader range of permanent environments,” said James Auerbach, chief revenue officer, Salem Sports Events. “What sets us apart is our fully integrated design-build process, handling everything from initial concepts and in-house fabrication to final installation, so clients experience a seamless, efficient journey from vision to reality.”